SANTÉ Vitamin Water is a high-end monthly subscription service that substitutes the need to take various vitamin capsules with a tasty daily drink. SANTÉ offers a health quiz and creates a custom vitamin pairing for each individual. The bottles are personalized with the customer’s name, and a daily progress chart to help them stay on track and not mix up the bottles with anyone else.
The brand takes on a french visual style in order to elevate vitamin intake into the form of a desired lifestyle and make it as pleasurable as sipping wine.
Roles: Ideation, research, illustration, UX/UI design, social media campaign, packaging design, photography, art direction.